Thomas Temin Associates
Publishing, product positioning, media relations
About Tom Temin
Tom Temin is expert at making sure content, audience development, and marketing align for success. With particular experience in the government IT market, Tom helps government suppliers and contractors refine their products, corporate positioning, and media strategies to support sales growth.
Tom has three decades of experience in business-to-business publishing. He has rich experience in print, online and events. An award-winning editor, he has designed and helmed magazines, web sites and events. Most recently, Tom was executive vice president of the B2B publishing unit of the Washington Post Company. Before that he was an editorial executive for 17 years at Cahners Publishing Company (now Reed Business Information).
In addition to consulting, Tom co-hosts the Federal Drive with Tom Temin & Jane Norris, a weekday morning radio program on WFED, AM 1050 in Washington D.C.
Tom has three decades of experience in business-to-business publishing. He has rich experience in print, online and events. An award-winning editor, he has designed and helmed magazines, web sites and events. Most recently, Tom was executive vice president of the B2B publishing unit of the Washington Post Company. Before that he was an editorial executive for 17 years at Cahners Publishing Company (now Reed Business Information).
In addition to consulting, Tom co-hosts the Federal Drive with Tom Temin & Jane Norris, a weekday morning radio program on WFED, AM 1050 in Washington D.C.
CAPABILITIES
Publication evaluation, print and online. Is editorial meeting audience needs? Are your editorial, circulation and sales/marketing strategies aligned? Is the integration of print and digital optimal? Are sales and editorial properly integrated with tradeshow and event divisions? We can guide publishers to answer these questions and correct problems.
Government marketing. The government market for IT products and services is the largest in the world, and we have long experience in it. We help contractors with product positioning, reseller strategy, marketing, and gaining visibility in the federal market.
Media training. We can help you deal with the press, answer a hostile reporter, or handle a crisis situation. We can train you and your staff to speak more effectively. And we can teach you to craft your story to improve chances of editorial reception.
Publication evaluation, print and online. Is editorial meeting audience needs? Are your editorial, circulation and sales/marketing strategies aligned? Is the integration of print and digital optimal? Are sales and editorial properly integrated with tradeshow and event divisions? We can guide publishers to answer these questions and correct problems.
Government marketing. The government market for IT products and services is the largest in the world, and we have long experience in it. We help contractors with product positioning, reseller strategy, marketing, and gaining visibility in the federal market.
Media training. We can help you deal with the press, answer a hostile reporter, or handle a crisis situation. We can train you and your staff to speak more effectively. And we can teach you to craft your story to improve chances of editorial reception.
